Dove Intensive Repair Shampoo helps to treat the appearance of heat damaged hair so that it looks healthy, strong against breakage and more beautiful. This treatment for damaged hair helps to restore your hair’s strength against breakage, making it healthier-looking in the long run. Its unique formula helps to visibly repair and progressively nourish damaged hair with continuous use, so you can help protect your hair against future damage with this nourishing shampoo. Dove Intensive Repair Shampoo, formulated with Keratin Repair Actives and part of the Dove Nutritive Solutions range, helps your hair to recover from damage in two different ways. The formula repairs signs of surface damage, making your hair look and feel smoother and stronger against breakage. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. It also penetrates the strands to provide hair nourishment deep inside, making your hair look healthier, wash after wash**. Dove does not test on animals. All Dove products are certified Cruelty-Free by PETA. * Refers to the signs of damage ** With continuous use. For comprehensive benefits, use with Dove Intensive Repair Conditioner