Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Colour Protect Advanced Damage Therapy hair conditioner will renew and improve damaged hair—hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *when using SH/CD or SH/Mask vs. non-conditioning shampoo. With Colour Care Serum, this conditioner for colour treated hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the BIO-PROTEIN CARE technology, which is designed to refill weak protein with Colour Protect Serum. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage* . Formulated with Colour Care serum, our Dove Colour Protect shampoo and conditioner system deeply nourishes and protects colour vibrancy. Specially designed for colour-treated hair. After using the Dove shampoo, apply and massage this hair conditioner for damaged dry and leave on for 1 minute, then rinse. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.