Digital Darwinismtakes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinismlends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinismshines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwinproves that assumptions the business world has previously made about "digital" are wrong: incremental changeisn'tgood enough, adding technology at the edgeswon'twork and digital isn't a thing - it'severything. If you want your organization to succeed in the post-digital age, you need to be enlightened byDigital Darwinism. | Digital Darwinism by Tom Goodwin, Paperback | Indigo Chapters