This light-hold styler surrounds your curls with a non-sticky, protective curl cast that sends frizz packing and softly defines your curl shape. From PUREBEAUTY Salon & Spa. 12oz. Made in USA. The unique formula, made with wheat and soy proteins locks in moisture, amps up shine and adds bounce. If you want a non-drying gel that'll give you soft curl control and frizz-free definition without the crunch, your search is over! Rub gel between palms. Tilt head forward then scrunch gel all over very wet curls in an upward motion. Use the DevaTowel to soak up excess water and speed up air-drying time. Now hands off! Once curls are completely dry, shake at the root and gently scrunch upward again to soften the firm cast. You'll get soft, crunch-free curls.