The Covergirl Lash Blast Cleantopia Mascara is the brand’s first plant-powered clean vegan mascara formulated with 100% cellulose plant fibers. Its clean, vegan formula is made with 72% natural origin ingredients and infused with aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil. The hourglass lush mascara brush wraps, lifts, lengthens and volumizes every single lash from root to tip, for up to 302% more volume*. Formulated for all types of eyelashes, the easy-to-remove formula leaves lashes feeling conditioned, nourished, and cared for. This mascara provides up to 24-hour smudge-proof, flake-free wear without any clumping. Based on a consumer study of 102 women: • 96% say doesn’t cause lash fallout • 96% say formula is gentle on lashes • 94% say provides buildable volume • 90% say lengthens lashes  • 89% say lifts lashes  (*vs. bare lashes)