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Consumer Behaviour by John O'shaughnessy, Paperback | Indigo Chapters
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Consumer Behaviour by John O'shaughnessy, Paperback | Indigo Chapters
From John O'shaughnessy
Current price: $86.50
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Indigo
Consumer Behaviour by John O'shaughnessy, Paperback | Indigo Chapters
From John O'shaughnessy
Current price: $86.50
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Size: 0.81 x 9.21 x 1.64
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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. | Consumer Behaviour by John O'shaughnessy, Paperback | Indigo Chapters