Public opinion is critical for the United States to succeed in accomplishing its strategic objectives. Immediately after the United States experiences a crisis, public opinion is normally in support of US military forces and their operations. As time goes on, that public support tends to decline. Joint and service doctrine has changed to emphasize the need for public opinion and to provide direction for commanders to succeed in winning public support. | Communicating For The Long War by Stephen V Carocci, Paperback | Indigo Chapters