De-Brassing Shampoo:A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair. ColourKick® De-Brassing Shampoo uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and colour-treated hair shades, including silver and grey. Plant-derived humectants hydrate and detangle hair, while our proprietary Alpha Keratin 60ku® protein strengthens and repairs all hair types with each use. WHAT MAKES IT DIFFERENT: ColourKick® De-Brassing Shampoo is the only toning shampoo that combines our strengthening and reparative Alpha Keratin 60ku® protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted, and natural hair. Other ingredients nourish, detangle, hydrate, and offer protection from UV rays and pollution to create a formula unlike anything else. Apply to wet hair. Massage into a rich lather for at least 60 seconds. Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask. Use a minimum of 1—2 times per week, or 2—3 times per week for optimal results, alternating with your current Virtue shampoo. To maintain bright and shiny color, it’s important to keep the cuticle flat so light can pass through the hair. Alpha Keratin 60ku® fills and smooths any rough patches on the hair shaft, allowing this to happen, while the natural purple colorants help neutralize any unwanted brassy or yellow tones. Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue. This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.