Remove every day surface stains for a brighter smile with the Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Purple Toothpaste. Patented Teeth Whitening Formula with Minty Freshness Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains*. With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.** Plus, this fluoride toothpaste comes in a Mint Paste flavor so you can enjoy minty freshness every time you brush. Enamel Safe Whitening That Works Colgate Optic White Purple Toothpaste is a sugar free and vegan toothpaste that is enamel safe for daily use. The fluoride-based whitening formula is safe for everyday use. For whitening that works, choose the Colgate Optic White Purple Toothpaste. *after 2 weeks of twice daily use *vs. ordinary, non whitening toothpaste after 2 weeks of continued use