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Co-opetition by Adam M. Brandenburger, Paperback | Indigo Chapters
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Co-opetition by Adam M. Brandenburger, Paperback | Indigo Chapters
From Adam M. Brandenburger
Original price: $30.99
Current price: $23.70
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Indigo
Co-opetition by Adam M. Brandenburger, Paperback | Indigo Chapters
From Adam M. Brandenburger
Original price: $30.99
Current price: $23.70
Loading Inventory...
Size: 0.6 x 9.1 x 0.7419
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Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40, 000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set. | Co-opetition by Adam M. Brandenburger, Paperback | Indigo Chapters