The Living Proof Clarifying Detox Shampoo eliminates product build-up, pollution, excess oil, and heavy metal deposits. This gently purifying shampoo provides a deep clean, ensuring your hair stays fresh longer. Research shows it removes 97% of product build-up, 95% of sebum and pollution, and 65% of copper in just one wash. This clarifying shampoo enhances color vibrancy by eliminating hard water deposits and thoroughly cleanses without stripping. It also features a refreshing scent and boosts shine.