Taking control of your company’s destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization-mapping a clear path from where the company stands today to where you wish it to be. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. Readers of Business Strategy will discover how to:Ask the five key questions vital to any strategic planDetermine a corporate mission that lifts and inspires peopleDefine themselves in relation to their competitionAnticipate crisesReposition their business with new products, services, and technologyAnd moreIncorporating wide-ranging examples-from Alexander the Great to IBM to General Electric-this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning! | Business Strategy by Brian Tracy, Paperback | Indigo Chapters