The following text field will produce suggestions that follow it as you type.

Loading Inventory...

Indigo

Brand Psychology by Jonathan Gabay, Hardcover | Indigo Chapters

From Jonathan Gabay

Current price: $159.00
Brand Psychology by Jonathan Gabay, Hardcover | Indigo Chapters
Brand Psychology by Jonathan Gabay, Hardcover | Indigo Chapters

Indigo

Brand Psychology by Jonathan Gabay, Hardcover | Indigo Chapters

From Jonathan Gabay

Current price: $159.00
Loading Inventory...

Size: 28 x 240 x 1.78

Buy OnlineGet it at Indigo
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychologylooks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them. He answers key questions about brand and reputation management, including:-Why do we trust some brands more than others?-How important is integrity for a brand's survival?-How can brand confidence be rebuilt during a crisis?Using case studies and tips from respected neuropsychologists, economists, and IT, advertising, PR, and industry leaders, Brand Psychologyturns theory into practical methodologies to help build meaningful, highly respected brands. | Brand Psychology by Jonathan Gabay, Hardcover | Indigo Chapters

More About Indigo at St. Vital Centre

Canada's Largest Bookstore. Indigo is the largest book, gift and specialty toy retailer in Canada

Powered by Adeptmind