Blonde Life Brightening Masque is for anyone with blonde or coloured hair wanting to deeply nourish their hair while boosting and maintaining colour vibrancy. Joico's brightening formula instantly hydrates, softens and boosts colour vibrancy by neutralizing trace minerals which lead to dullness and yellowing. Formulated with exclusive SmartRelease Technology that boosts hair's natural defence against daily damage and helps restore strength, softness and shine.