Redken's Blondage Purple Shampoo is a colour-depositing and protecting shampoo designed specifically for blonde hair. This gently shampoo is enriched with our exclusive Triple Action Protein complex and pure Violet Pigments to tone, strengthen, and brighten for stronger, brighter blonde hair. While also nourishing and adding softness, this purple shampoo will remove unwanted brassiness and orange tones to maintain a cool-tone blonde colour.