BLONDA Toning Purple Shampoo is designed to take blondes lighter and brighter in just 1-minute. 300ml (10 oz). Made in USA. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. And the best part is it lasts through several shampoos, especially if you pair it with our BLONDA™ Daily Shampoo. Wet hair, apply BLONDA Toning Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix.