NEW LOOK! This is a snippet of a recent review: “Birthday Cake flavour is like attending a surprise party for your taste buds – you know something good is about to happen, but you're still delightfully astonished when it does. The taste is a festive fusion of funfetti joy and creamy sweetness, reminiscent of those childhood birthday parties where the cake was the star of the show. It's like someone waved a magic wand and turned a muscle-building snack into a slice of birthday heaven.” With 20 grams of protein, 3 grams of sugar and 190 calories, Pure Protein Birthday Cake bars give you a reason to celebrate!