Looks ALIVE, tastes ALIVE and feels ALIVE - because your bait actually ''lives'' in a natural, super-charged GULP! solution! It's softbait in a bait bucket! Because Berkley's super-realistic, biodegradable Gulp! Alive Minnows actually ''live'' in a high-octane Gulp! solution, they absorb up to 20% more attractant. That's 20% more scent, more taste, more action and more reason for fish to snap them up!