This book is a valuable possession not only for those in the service of Bank, but also for those in business in general. The author has brought into limelight the much needed aspect of banking which is often ignored in the present set up. Many simple and practical tips are given to the bankers which can result in rich dividends. Written in a personal narrative style, the book is easy and pleasurable to read and understand. Mr. S. V. Hussain has to be commended for illuminating the readers in the area of customer service of Banks. Dr. B. A. PRABHAKAR BABU, Professor in Phonetics & Spoken English (Retd) English & Foreign Languages University, Hyderabad, Andhra Pradesh. | Bankers Hug Your Customers by Syed Hussain, Paperback | Indigo Chapters