Get ready to rise up. When every new day brings a new opportunity, you need a stick deodorant that rises above the competition. With its 48-hour, high definition scent, AXE Phoenix Deodorant Stick for Men has got you covered. So get up and get going as the revitalizing herbal fragrance of crushed mint and energizing rosemary keeps you feeling fresh and smelling great. Simply apply AXE men's deodorant to clean, dry underarms for all-day fragrance. Fresher with every swipe. Same classic AXE Phoenix men's deodorant scent, fresh new look and a new clear formula for a smoother glide. But what’s on the inside matters too. Plus our new paraben-free and aluminum-free deodorant formula gives you long lasting odour protection and boosts confidence. All day, all night – no matter what, you’re ready. Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials. At AXE, we believe that one of the keys to attraction is an irresistible fragrance. From our body sprays to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game. Welcome to the future. It smells amazing. New and upgraded AXE. The new Axe effect.