No need to shout Like your scents on the subtle side? Look no further. You never know when opportunity will strike, so you need a mens deodorant that will keep you cool and confident no matter what comes your way. With new Dual Action AXE Black Deodorant Body Spray for Men, you’re always ready. Frozen pear blends with cedarwood for a refreshing scent that doesn’t need to shout to make its voice heard. Bust odour. Boost Scent. Checked out our fresh new look? That’s not the only thing that’s new around here.* Our revolutionary new Dual Action Technology fights odour-causing bacteria so you can bust odour and smell irresistible for 48 hours. Whatever comes your way, you’ll be ready. *Don’t worry, we haven’t messed with the subtle AXE Black fragrance. We know it’s perfect already. Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials. At AXE, we believe that one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you’re smelling your absolute best. From our body spray deodorant to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game. Welcome to the future. It smells amazing. New and upgraded AXE.