ARM & HAMMER’s concentrated liquid detergents are formulated with less water and smaller packaging, reducing plastic and water used per load. With 35% More Stain fighters per drop, ARM & HAMMER™ Concentrated Liquid Laundry Detergent requires a smaller dose per load than prior formulas, while still offering the same cleaning power in every wash load today as before. ARM & HAMMER™ Cold Water Liquid Laundry Detergent is designed to power out dirt and odours in low temperatures. Washing in cold water can not only help lower your energy bills, but can also help clothes last longer by reducing fading and shrinkage. This liquid laundry detergent harnesses the pure, freshening power of ARM & HAMMER™ Baking Soda. Specially formulated to work in both standard washers and today’s energy-conscious High-Efficiency (HE) machines. Directions: Fill cap to Bar C for medium loads. Use full cap for large or heavily soiled loads.