WHAT IT IS: a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments. WHY IT’S SPECIAL: build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point. claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use. innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source. WHO IT’S FOR: made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments. KEY INGREDIENTS: bond cure technology - an innovative complex that targets the most abundant bonds in hair plant butters - rich in nutrients like omega fatty acids, vitamins, and minerals vegan proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp. our haircare packaging is 100% recyclable. beginning 2022, amika no longer produces bottles with 100% virgin plastic. we've re-worked all of our plastic bottles to use up to 90% post consumer recycled (PCR) plastics.