Canada’s #1 Prestige Anti-Aging Facial Moisturizer Franchise based on dollar sales in Prestige Brand Classification (latest 12ME June 2022). Source: The NPD Group/BeautyTrends®, Canada The generous Regenerative Brightening Rich Cream is concentrated with millions of regenerative rose molecules and cell-renewing Pro-Xylane™. Its unique nourishing texture delivers exceptional results. This exceptional face care cream visibly revitalises skin with firmness, restored radiance, and replumping hydration. This all-day moisturizer contains Pro-Xylane ™ (Hydroxypropyl Tetrahydropyrantriol), a protein developed by Lancôme'sexperts and originally derived from sugar. It is known to help reduce the appearance of fine lines and increase skin firmness and tone. 60ml. Made in France. All skin types Addresses signs of: Grand Rose Extracts: Lancôme’s proprietary blend of rose extracts sourced exclusively from the South of France. An advanced green extraction technology is used to capture the revitalizing rose extract. Pro-Xylane: Developed by L'Oréal and originally derived from sugar, it is known to help reduce the appearance of fine lines and increase skin firmness and tone. How to apply Lancôme's Absolue Rich Cream: 1. Before you start applying your face cream, blend, and warm up the texture with your fingertips. 2. To soothe and comfort your skin, apply a skin moisturizer on the face by using light pressures. 3. Finally, to reactivate and illuminate your skin, spread the anti-aging cream across the forehead, cheeks, and chin in long gliding strokes, working from the center to the outside of the face.