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"True red that leans pink on paler complexions... This is the closet I've seen any red lipstick get to 'Ruby Woo.'" - thesticklebrick_k"I love this! the colour is gorgeous and intense, a deep red that really suits my pale complexion. It glides on the lips like a dream and keeps them soft. It is very pigmented, something I wasn’t expecting from an all-natural ingredients lipstick." - cherchi.irene_65