Compare Delivering Profitable Value by Michael J. Lanning, Paperback | Indigo Chapters

Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries.-Stephen A. Furbacher, President, Dynegy Midstream Services, LLP. | Delivering Profitable Value by Michael J. Lanning, Paperback | Indigo Chapters