Compare Advertising Campaign Design by Robyn Blakeman, Hardcover | Indigo Chapters

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again. | Advertising Campaign Design by Robyn Blakeman, Hardcover | Indigo Chapters